We can all agree that in the world of the Internet, marketing has completely changed.
Most businesses nowadays are trying their best to rank better on search engine results pages to boost their content marketing and social media promotions.
Even though some people and business owners think that traditional methods became obsolete, you should know that you could implement yard signage to boost your brand awareness.
It is vital to remember that outdoor advertising is a perfect customer acquisition tool, especially if you decide to use it properly.
At the same time, you should follow a detailed guide to determine the best course of action.
In the additional text, we will explore essential tips you should remember regarding yard sign marketing.
Tips for Effective Yard Sign Marketing
- Use Two Single-Sided Options Instead of Double-Sided Signs – Even though it may be cost-effective to choose the one that features the same information on both sides, remember that it is challenging to place it in the right location so that people from all sides can read it. That is the main reason why you must implement two signs instead that will feature the same message, which will put you at ease and the ability to ensure that everyone can see it in 360-degrees.
- Contrasting Colors – Even though it may seem obvious, you should think about colors because others can capture them much faster than without them. In case you decide to use two similar colors for both font and background, you will lose your message as a result. That is the main reason you have to use the light-colored font on a dark background or vice versa, depending on your preferences and brand. You should check here to learn more about lawn yards in general. Remember, some people cannot see all colors, or maybe they are colorblind, which is why you need to think outside of the box beforehand.
- Minimalism is the Best – It is vital that you implement minimalistic information to avoid potential confusions that tend to happen, among other things. That is the main reason why you must think about a slogan and use between five and seven words on it. We recommend you add an arrow or phone number that will help you get your message across. Instead of adding the entire address, you should add an intersection, which is a much better solution and will require less space. You can also avoid adding area code, especially if a sign is close to your store, which is another crucial consideration you should remember.
- Arrows are Effective – If you wish to advertise by using a single location, it is useful to make people can understand everything you are doing, which is why you need to implement arrows that they should follow. In case you implement an indicator, you should point it to the sign edge, which will allow you to choose direction correctly.
- Should You Implement a Logo? – It is vital to understand that some logos tend to be recognizable than others. However, if you are new to a business and wish to rebrand yourself completely, we recommend avoiding placing the logo from the very start because it may not create a connection you wanted in the first place. The main goal of yard signs is to reach more customers, which means that it should talk to people that have not heard about your business. Simultaneously, you can implement a logo, but make sure that you use the limited space to your advantage.
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- Create a Specific Message – The main goal of yard signs for promotion purposes is to implement a message that will feature call-to-action. You will not list everything you can offer, but you should pick a single thing. It does not matter whether it is the newest, most popular, or favorite product because you cannot place everything on a single sign. That way, someone can see and know what your business is about too, which is the most critical aspect of yard signs in general. At the same time, we recommend you use simple-to-read fonts that are common and transparent. By using proper colors and font, you can reach more people than before.