FREC Considering Some Additions to Advertising Rules

Nellie R. Ortiz

At the Fla. Genuine Estate Commission’s July 22 meeting, commissioners discussed some feasible variations to 61J-10.025 and prepare to comply with-up at a meeting on Sept. 22.

TALLAHASSEE, Fla. – The Florida Actual Estate Commission (FREC) held a workshop on July 22, throughout which individuals and FREC commissioners mentioned probable changes to rule 61J2-10.025, which governs promoting.

FREC has an additional workshop prepared for Sept. 22, 2021, and will contemplate these proposed modifications once more. According to Florida Realtors’ attorneys, customers must critique the proposed language carefully for the reason that the alter may possibly impact some Realtors’ working day-to-day observe as it relates to advertising and marketing initiatives.

FREC is accepting opinions about the proposed adjustments. They must be sent to FREC’s Govt Director Giuvanna Corona no afterwards than Sept. 1, 2021. Realtors with comments are also encouraged to attend the Sept. 22 workshop possibly nearly or in-man or woman.

Proposed language to be viewed as on Sept. 22

FREC Preliminary Language For Consideration
Workshop September 22, 2021
Feedback Due To Executive Director By September 1, 2021

61J2-10.025 Promoting.

  1. All advertising ought to be in a manner in which reasonable people would know they are working with a true estate licensee. All actual estate commercials ought to incorporate the accredited title of the brokerage firm. No authentic estate advertisement put or brought on to be placed by a licensee shall be fraudulent, wrong, misleading or misleading.
  2. When the licensee’s private identify appears in the ad, at the quite the very least the licensee’s very last title have to be utilized in the manner in which it is registered with the Commission.
  3. (3)(a) When promoting on a web-site on the Net, or by any other electronic suggests, like but not confined to SMS or any electronic messaging products and services of any type, the brokerage company identify as expected in subsection (1), higher than, shall be put adjacent to or right away higher than or underneath the position of contact facts. “Point of get hold of information” refers to any usually means by which to speak to the brokerage agency or person licensee which includes mailing deal with(es), physical avenue tackle(es), email address(es), phone amount(s) or facsimile telephone number(s).
  4. (b) The remaining necessities of subsections (1) and (2), utilize to marketing on a internet site on the World wide web or by any other electronic means, which includes but not restricted to SMS or any electronic messaging services of any type.

Rulemaking Authority 475.05, 475.25(1)(c) FS. Law Applied 475.01, 475.25(1)(c), 475.4511 FS. History–New 1-1-80, Amended 2-17-81, 3-14-85, Formerly 21V-10.25, Amended 12-29-91, 7-20-93, Formerly 21V-10.025, Amended 4-18-99, 7-4-06, 2-5-07.

Download all FREC rule alterations discussed at the July 22 assembly.

© 2021 Florida Realtors®

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