6 Features to Consider When Choosing an Email Marketing Software for Your Real Estate Business

One of the most tried and tested techniques for marketing real estate businesses is email marketing. But how exactly can you choose the best software that can help spread the word about your real estate business? 

In this article, I’m going to share the top 6 features to look out for when choosing an email marketing platform so that you too can make the most of your time, effort, and resources. Let’s get started!

6. User-friendly Interface

User interface always matters, whether it’s an email marketing tool or other business software. It’s not just about the usability of features but also mainly about ease of use. While there are a variety of factors that can make a marketing platform user-friendly, I recommend looking out for the following characteristics:

• Accessibility: You’d want to get a marketing software that’s not just downloadable, but also accessible online so that you can track analytics anywhere from your laptop to your mobile phone.
• Tutorials: Not everyone is well-versed in using marketing tools, so it’s best that the website you choose has built-in tutorials for a smoother process!
• Templates: Designing can take some time, so having readily available templates can allow for an easier marketing campaign rollout!

5. Cost-efficient

With the number of email marketing platforms available, the easiest thing to do might be to simply purchase the cheapest one available. However, you must also take into consideration the tools that come with the software that you are purchasing.

For instance, does the software offer customizable templates and other tools that would be useful for you? Will you be able to make the most out of each inclusion?

If you are still unsure about the features you’d like to use, check out platforms that offer free trial and test it out and determine if it meets your needs before committing.

4. Proven and Tested

As a general rule, you’d want to invest your money in a software that’s proven and tested according to industry standards. Do your due diligence and check what people are saying in forums and tech-based community platforms like Product Hunt. Check software roundups in high-authority websites as well or seek out word-of-mouth recommendations from other businesses. You may also consider checking out reviews of your prospective software platforms before shelling out cash.

3. Analytics and Insights

As you give email marketing tools a trial run, check your analytics and insights to see how many potential customers you are actually reaching. This includes features like how many emails you’ve sent, open rates, and click rates. This way, you won’t just be blindly spending your money on a marketing tool that promises results. By being able to check your actual insights, you’ll be able to gauge the effectiveness of your investment and decide whether or not to subscribe for the full version.

2. Customizable Designs

While built-in designs can already work for most email marketing campaigns, it also helps if the website you choose allows for easy customization of designs. This simply means that you can choose from a variety of templates, but still be able to change up the design according to your business’ standards. 

For instance, if you’re looking to attach real estate flyers in your marketing emails, you’d want a website that allows the option for you to customize your design as you please. After all, brand identity is one of the core features of digital marketing in general.

1. Versatile 

If you’re already interested in investing in an effective email marketing platform, why not choose one that can also help you market your real estate business in other ways as well? 

For instance, some software applications already include built-in tools such as poster designers that you can also utilize for printing promotional material. Alternatively, you can also use these for social media campaigns and your business’ website. This way, you can better organize all of your marketing tools in one easily accessible platform.

Get Started With Email Marketing Today!

If you’re looking to start an effective email marketing campaign, try considering the aforementioned features to maximize your potential investment. A great tip to consider is to first try out the tool yourself to see whether it’ll be a good fit and then evaluate its ease of use, functionality, and overall performance. With the right email marketing tool, you can streamline your campaigns, engage your audience effectively, and maximize your return on investment.