Inside the Good Housekeeping & American Cleaning Institute 2020 Discover Cleaning Summit

“Almost 40% are getting help from a spouse or a partner.” —Carolyn Forte, who shared results from a Good Housekeeping survey of more than four thousand readers

Good Housekeeping and the American Cleaning Institute have 230 combined years of experience providing vital cleaning information and advice! Leaders from both teams opened the day with interesting facts and a bit of history about their commitment to helping consumers clean better; and insights from exclusive surveys conducted to gauge how COVID-19 has impacted how people clean.

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Generation to Generation

“We could see natural products being used for those day-to-day ad hoc spot-cleaning needs, but when it comes time to have to kill germs — such as flu season or those deep-cleaning needs — we’ll see them revert to more traditional formulas.” —Rebecca Cullen on how product use may change post-pandemic

It turns out Baby Boomers and Gen Z aren’t so dissimilar… when it comes to their pandemic-motivated preference for purchasing cleaning products online, anyway. During this engaging presentation of the latest research on consumer cleaning and shopping behavior, Cullen shared comparisons between the generations and genders, as well as a host of brands and services that are already meeting our safety needs and wants.

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The Science of Cleaning



LISA BAIN
Executive Director, Health Newsroom, Hearst Lifestyle Group



JOSEPH RUBINO
Director of Research & Development, RB



DR. LIZ SCOTT
Professor at Simmons University & Consultant in Home and Community Hygiene and Infection Control



VINCE RADKE
Sanitarian, American Academy of Sanitarians

“Turns out the toilet is not the highest risk area at all. The high-risk areas are firstly our hands, paramount, and then secondly the hand-contact surfaces that we touch.” —Dr. Liz Scott on where pathogenic microbes are likely to be transmitted in the home

Still-bare shelves are evidence that we’re buying and using cleaning products more than ever — but how many of those sprays and wipes are being used correctly? In this session, panelists explain the science of how cleaning products work and give detailed instructions on using them to get the best germ-killing results.

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Find Out What’s Inside



PHIL LEMPERT
CEO & Founder SupermarketGuru.com and Retail Dietitians Business Alliance



AMANDA PATRICK
Corporate Social Responsibility Manager, Rite Aid



ALISON GUTTERMAN
President & CEO, Jelmar



JULIE SAVOIE
Director, SmartLabel Program, Consumer Brands Association

“Every three years they actually look at what’s in the products, they look at new technologies that are out there and they give you symbols—a green circle, a yellow triangle and a red… I don’t know what the red one is, but you don’t want to be in the red.” —Alison Gutterman on working with the Environmental Protection Agency’s Safer Choice program

Ever looked at the ingredient label on the back of something you were spritzing around your home and wondered What are these chemicals and how do I know if they’re safe? This panel, which delves into the resources and tools available for people to learn more about what’s in the cleaning products you buy, including industry and brand initiatives to increase ingredient transparency, tells you how to find out.

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Making Sense of Fragrance



SARAH SMITH
Content Director, Prevention



CYNTHIA REICHARD
Executive Vice President & Director of Client Services, Arylessence



KAFI BROWN
Public Relations Director, Asthma and Allergy Foundation of America



PAMELA HELMS
Executive Director, RD&E, SC Johnson

“People are hesitant to clean their hands with something that doesn’t really smell good. Has anybody besides me had that experience with a hand sanitizer lately when it didn’t smell so great? People will use a product for the appropriate amount of time when it smells pleasant.” —Cynthia Reichard on the health benefit of fragrance in cleaning products

Fragrance isn’t just included in cleaning products because people enjoy when their homes smell like a field of alpine flowers. Scent has proven physiological, psychological — and even financial! — benefits, our experts revealed. For those with asthma and allergies who may need to avoid fragrance, they shared advice for healthier living.

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Let’s Get Cleaning Online



JANE FRANCISCO
Editor in Chief, Good Housekeeping & Editorial Director, Hearst Lifestyle Group



MELISSA MAKER
Cleaning Expert, Founder & Host of the Youtube channel “Clean My Space”

“A lot of people never learned how to properly clean, myself included. When I was growing up it was like, ‘Clean your room!’ But it was never like, ‘And here’s how to do it.'”—Melissa Maker on what inspires the kind of advice she shares online

No one would blame you for assuming that a “cleanfluencer” loves nothing more than keeping their home spotless. Not Melissa Maker, host of the Youtube channel “Clean My Space.” She’s the first to say that she’s always hated cleaning and didn’t really know how to clean well. She built her cleaning service and Youtube channel into successes by targeting people that relate.

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